Branding Case Studies

Overview:

To create a clear set of goals, improve the identity in terms of how it looks on social media, and re-establish a connection inside the ministry between departments.

What we had to work on:

  • Lack of information’s
  • There is no clear guidelines
  • Lack of communication between departments.
``Thurayabiz was ahead of their time, considering how deep our brand goes and what does it take to make change over it, but they were and are still delivering their best``

Process and Solutions:

  • Make a team.
  • Set a plan and a strategy to follow.
  • Collecting information and static data.
  • Creating a content.

Duration:

  • One year

Deliverables:

  • Identity Development.
  • Identity Guide Development.
  • Design services.
  • Photography services.

Overview:

PDO has a long history of delivering in-person training to staff members and to people external to PDO. The goal with this project was to find a new delivering model .that accessible to everyone, everywhere.

What we had to work on:

  • To ensure that the highest standards are provided.

  • To find engaging ways to facilitate the content.

  • The trainings are technical and lengthy.

“The work exceeded our expectations, and high registering numbers of engagement``

Process and Solutions:

  • Each training module would now have a video part with an instructor.
  • 2D animation with Omani characters in an office environment with a professional voice over delivering the content.

Duration:

3 months

Deliverables:

  • Content services

  • Design services.

Overview:

Establishing an original and authentic brand that match Omani culture and represent it.

What we had to work on:

  • To understand different personalities of the clients (both drivers and passengers.
  • To combine originality and modernization.
“Aligning our values with our customers values is what we needed, and THURAYAbiz helped us to find the right compensation for our brand”

Process and Solutions:

  • Communicating with possible customers.
  • Putting the client first.
  • Improving the visual identity.

Duration:

3 months

Deliverables:

  • Conducting research.
  • Setting a strategy.
  • Creating a content.

Overview:

Oman Aviation Services merged a group of companies under its umbrella: (TRANSOM ground handling, TRANSOM catering, TRANSOM air freight, TRANSOM hospitality and the Muscat Duty free).

What we had to work on:

  • Find the right name for this group of companies and built the whole brand around it.
  • Weakness of visual brand applications
  • The lack of alignment in corporate communication between companies.
  • Sudden expansion of the company.
  • Limited time.

”It was the right decision to assign THURAYAbiz team for this mission, transformation in the aviation sector ”

Process and Solutions:

  • Meeting with the leadership team to understand their vision for this new phase of the organization and the culture of the organization.
  • Creating extensive marketing content to convey the new business models.
  • Developing the visual brand to fit the new name.
  • Creating a visual link between the five brands.

Duration:

6 months + 6 months for consulting.

Deliverables:

  • Brand development
  • Brand management
  • Guidelines
  • Content creation
  • Design services
  • Workshops

Overview:

Gulf College is considered a distinguished college in the Sultanate. It was that time to develop its own brand to take the college reputation to a new level.

What we had to work on:

  • Reputation had been impacted in the recent years due to previously solved internal problems.
  • Gulf College visuals had room for improvement.
  • Several activities and clubs within the college.
  • Substandard Corporate culture.
“It was a pleasure working with Thurayabiz, by developing a culture and rebranding for our college``

Process and Solutions:

  • Developing a thought-through brand strategy for the Gulf College – for the first time.
  • Developing a fresh and unique brand.
  • Organizing internal workshops to boost brand awareness and the corporate culture.
  • Creating a separate identity for each of the internal clubs while retaining the general theme of the college brand.

Duration:

2 months

Deliverables:

  • Brand development
  • Brand Strategy
  • Guidelines
  • Content creation
  • Design services
  • Workshops

Overview:

Establishing an original and authentic brand that match Omani culture and represent it.

What we had to work on:

  • To understand different personalities of the clients (both drivers and passengers.
  • To combine originality and modernization.
“Aligning our values with our customers values is what we needed, and THURAYAbiz helped us to find the right compensation for our brand”

Process and Solutions:

  • Communicating with possible customers.
  • Putting the client first.
  • Improving the visual identity.

Duration:

3 months

Deliverables:

  • Conducting research.
  • Setting a strategy.
  • Creating a content.
Case Studies

Case Studies