Through several designs, artworks, and videos in collaboration with various entities, the campaign was divided into:
– Included 12 bus, road and transportation advertisements, and governorate initiatives
– Influencers such as Ali Al-Habsi, Ahmed Al-Khalili, Khaled Al-Zadjali, and Saud Ahmed bin Mohammed Al-Humaidi were engaged.
– Media coverage involved interviews on radio and television programs, such as Hala FM. Social media platforms, including Twitter and Instagram, were utilized in collaboration with various government entities, including the Environment Authority, Royal Oman Police, Ministry of Health, Ministry of Education, Ministry of Heritage and Tourism, Municipalities institutions, Ministry of Endowments & Religious Affairs, Ministry of Media, and the Government Communication Center.