As a Social Media Specialist, you will be responsible but not limited to the following:

Social Media Management:

• Manage all company social media accounts, including LinkedIn, Facebook, Twitter, Instagram, YouTube, and future platforms.
• Handle day-to-day postings, including press releases, company activities, and updates.
• Ensure 24/7 management and operation of social media platforms when required.
• Develop and maintain a monthly posting calendar.
• Manage live coverage of specific company events on social media.

Content Development:

• Develop social media content, such as editorials, infographics, designs, and videos, in Arabic, English, and other languages if required.
• Ensure all postings/captions are approved by the Company’s Corporate Communications team before publishing.
• Assist in developing a monthly social media plan.

Communication and Community Management:

• Manage two-way communication and actively build a community by responding proactively & reactively on social media.
• Engage in conversations and relationships with the company’s audience, shareholders, and stakeholders.
• Provide support during any reputational crisis from unwarranted inquiries.

Campaign Management:

• Run and manage social media campaigns, working with the Corporate Communications team on concept building, content creation, posting calendar, and reporting.
• Manage social media sponsorships/promotion updates/paid campaigns and provide campaign-focused metrics reports.
• Ensure all sponsored posts/campaign content is approved by the Corporate Communications team.
• Handle payments for all social media-sponsored posts/campaigns after obtaining approval.

Strategy Development and Implementation:

• Develop and implement a comprehensive social media and posting strategy for each platform.
• Develop the social media strategy annually and provide an implementation roadmap.
• Align all aspects of social media and traditional marketing efforts with the company’s goals.

Consultancy and Trend Analysis:

• Provide consultancy on new practices and trends in social media.
• Recommend and manage social media influencers/personalities, including contact, payment handling, and messaging plan.

Analytical Reporting:

• Submit social media analysis reports, including monthly reports and a detailed annual review.
• Monitor all social media platforms and develop analysis reports with recommendations regarding specific issues as needed.
• Proactively flag any potential risks as they appear on social media.

Qualifications and Experience:

• Minimum Experience: Three years in the same field.
• Educational Qualification: Bachelor’s degree in English, communication, or a related field is preferred.

Key Competencies:

• Social Media Expertise: 
  • Proficient in managing various social media platforms and aware of the latest trends and technologies.
  • Adaptability and the ability to work under pressure
• Content Creation:
  • Ability to create engaging and platform-appropriate content in multiple languages.

• Communication Skills: 
  • Strong communication and community management skills
  • Resilient & optimistic
  • Coaching & teaching skills
  • Collaborative mindset
  • Ability to work collaboratively within cross-functional teams
• Analytical Skills: 
  • Ability to analyze social media metrics and derive insights for continuous improvement
  • strong problem-solving and decision-making abilities
  • Attention to detail and quality.
• Strategic Thinking: 
  • Ability to develop and implement comprehensive social media strategies.
  • Open-minded to new ideas & approaches
• Crisis Management:
  • Ability to manage communication effectively during a reputational crisis.

Work Environment:

• This role may require flexibility to work outside of standard hours to manage live events, campaigns, or crisis situations.
• Collaboration with various departments and external stakeholders may be required.